New Orleans, August 3,2011 ~ Rebirth Financial, Inc. gains international acclaim by being selected to present at the finance industry’s premier innovation conference- FinovateFall- in New York, September 20-21. Louisiana based Rebirth Financial will demonstrate its most current financial technology breakthroughs alongside companies including Google, MasterCard, and Experian- to an audience of 1,000 financial industry leaders. Rebirth Financial will demo its new JAS Rating System: a first-of-its-kind scoring system to determine the financial health of a small business.

Senator Mary Landrieu, Chair of the Senate Small Business and Entrepreneurship Committee, said, “Rebirth Financial epitomizes Louisiana ingenuity. I constantly hear from small businesses across the nation about their struggles to gain access to capital. I am pleased to see an innovative business growing its roots in Louisiana. I hope investors take an interest in Rebirth’s business and start bringing capital to the entrepreneurial community. I congratulate Rebirth Financial on their success, and I look forward to seeing their progress as we work to rebuild the New Orleans area.”

Finovate conferences occur each year in Europe and North America, and provide the arena for select cutting-edge companies to showcase the latest in financial and banking technology innovation. Invitations to present are highly sought after, and hundreds of companies from around the world apply for the few spots that generate top industry recognition. Those demonstrating their products at recent Finovate events have included top-ranked companies like Adobe, Paypal, Standard Chartered Bank, Mint.com, and Wipro.

“It is a true honor to be included in FinovateFall,” said Chonchol Gupta, CEO and cofounder of Rebirth Financial. “It is proof that startup companies around our country can make a difference and ultimately change the face of an industry forever.”

Rebirth Financial is just the second company from Louisiana to ever present at Finovate. Ben Johnson, CEO of the New Orleans Chamber of Commerce said, “Not only is this the biggest announcement coming out of the New Orleans Financial arena in recent memory, but it shows the determination to rebuild small business' of New Orleans and the rest of the United States.”

“Presenting at Finovate is a tremendous accomplishment for Rebirth Financial. This opportunity validates their revolutionary approach to making capital more accessible to small businesses. Rebirth Financial is at the forefront of small business lending tools that are sure to help more entrepreneurs expand their businesses, create jobs, and help revitalize communities, " said Mark Quinn, the Conrad N. Hilton Endowed Chair in Entrepreneurship and director of the Xavier University Entrepreneurship Institute, and former Executive Director of the Greater Newark Enterprises Corporation, a certified Community Development Financial Institution of the US Department of the Treasury.

Eric Mattson, CEO of The Finovate Group stated, "We are very excited that Rebirth Financial will be demoing their innovative platform at FinovateFall 2011. Small business lending is an area in serious need of new ideas and we think Rebirth's approach is very interesting."

About Rebith Financial: Rebirth Financial connects small business borrowers directly with individual and institutional lenders. The company debuted America’s first person-to-business lending platform and marketplace with RebirthFinancial.com in January 2011. Rebirth Financial is structured like an E-Trade for loans, connecting individual and institutional investors directly with the businesses that need their loans the most to finance growth in the small business sector.

About JAS Rating System: The JAS Rating System delivers a clear 1 through 100 score, representing the financial health of a small business. S&P and Moody's can predict the financial health of a publicly traded business with close to 96% accuracy. The JAS Rating System can predict the financial health of a non-public small business with an 86% accuracy.

About FinovateFall: FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York City, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateFall is organized by The Finovate Group. For more information on the event, or to view videos of previous demos, please visit http://www.finovate.com/fall2011/